Irish fashion designer Simone Rocha has launched her collaboration with H&M, unveiling a lookbook featuring talent including Helena Bonham Carter, Barry Keoghan, Francesca Hayward, Kaia Gerber, Paloma Elsesser, and Kelsey Lu, alongside an official campaign film starring Daisy Edgar-Jones, Micheal Ward, and Adwoa Aboah, shot by Tyler Mitchell.

The first of its kind pop-up book AR experience, created in partnership with British artist Faye Wei Wei, 'nods to Rocha’s signature skill for referencing art and painting with her work, and also the collection campaign’s broader themes of joy, optimism and congregation', and Rocha commented 'This year has required us all to think about things afresh and find new ways of working and congregating. I am thrilled to be able to celebrate my collaboration with H&M in such an innovative way, using the best AR technology to bring such an amazing cast of figures right into people’s homes'.